by Guest Columnist Leah Hadad

Sitting in Washington, DC, at the end of this past cold, gray December, it is hard to imagine that what symbolizes a sunny, new beginning of spring in Israel, Tu Bishvat, is only a month away. There is a tendency to reminisce during holidays and times when we celebrate or commemorate a personal or communal event. It was just about this time of the year (five years ago), that I formally registered Tribes-A-Dozen as a legal entity. As part of the process, I had to describe what we do. While we were not doing much yet, I did have an idea of what we intended to do.

In the beginning, all I had was a seed of an idea: it would be great to have a hallah mix. While I had only a vague idea about what I wanted to accomplish, I knew that I wanted my mix to be kosher, made in the USA, and that it would be comprised of wholesome ingredients that I would be willing to feed to my family. Just like writing a book, ideas preceded words, concepts followed, and -- Voil

The idea of connecting with and renewing tradition through the ancient art of baking bread allowed us to describe the product, what it meant to us, and what it would mean to consumers.

Many of the ideas were in place early on. One thing came to me a bit later, as the original idea was turning out to be a line of three Voil

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In the Spotlight

by Guest Columnist Leah Hadad

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